Every project is a unique journey

All projects start with a briefing from our project partners but every project can be very different.
screen-shot-2016-10-24-at-22-27-38Our talented students work in project teams and manage their own work quite independently.
Project-based learning is supported by a wide range of theme lectures. We might involve up to 20 specialists in teaching.
screen-shot-2016-10-24-at-22-11-45Research into consumer insights, culture, technology and trends are typically conducted in the early phases of the project.wow-8-of-48
Concept maps are good for sharing information.wow-20-of-48
The project journey can vary a bit from one project to another depending on the challenge, but typically it is a multi-step process moving from exploration to evaluation. Iteration is always a strong component.untitled-1
Different production methods and processes can be used for creating the solution.
Sometimes special tools need to be created in order to make the prototype.wow-4-of-48
Interim critiques are great opportunities to precent concept ideas and collect feedback from many perspectives.
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Color and material studies are part of the process of developing intended product semantics, visual communication and branding.wow-24-of-48
Service design and storytelling can also be used to develop concepts of value.screen-shot-2016-10-24-at-23-18-26
We also invite guests from industry to lecture on various topics…
untitled-1or international specialists to run workshops.screen-shot-2016-10-24-at-22-24-51

Form studies can be done with various materials. These folding carton mock-ups were created by students without any tape or glue with the help of Paul Jackson’s folding techniques. wow-43-of-48
Excursions have been part of the program. They help students to understand different aspects of human-packaging interaction such as ergonomics and affordances…
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or visual perception of packages. This picture is from a visit to Best Before research center.wow-28-of-48

Trips to production facilities help to understand different processes like printing. We collaborate with top printers like Lönnbergwow-27-of-48

In order to assess concept potential, students collect feedback from the project partner and many different teachers.screen-shot-2016-10-24-at-22-23-28

Testing and iteration is part of the course.wow-26-of-48

The designs need to perform well with the identified key stakeholders so user studies are also part of the process.
screen-shot-2016-10-24-at-23-17-31A range of methods can be used for testing and evaluating the value of concepts.screen-shot-2016-10-24-at-22-31-13

Sometimes user studies have been continued in separate research projects. We have also collaborated with Tekes-funded packaging projects Lohaspack and Valuepack.2015-10-07-13-40-24

The final concepts and polished prototypes are presented in the Pack-Age Gala to our project partners and the audience.
wow-47-of-48Welcome to Pack-Age Gala in Aalto Design Factory in May!wow-48-of-48

Let’s create a fun experience together!