Every project is a unique journey

All projects start with a briefing from our project partners but every project can be very different.
screen-shot-2016-10-24-at-22-27-38Our talented students work in project teams and manage their own work quite independently.
Project-based learning is supported by a wide range of theme lectures. We might involve up to 20 specialists in teaching.
screen-shot-2016-10-24-at-22-11-45Research into consumer insights, culture, technology and trends are typically conducted in the early phases of the project.wow-8-of-48
Concept maps are good for sharing information.wow-20-of-48
The project journey can vary a bit from one project to another depending on the challenge, but typically it is a multi-step process moving from exploration to evaluation. Iteration is always a strong component.untitled-1
Different production methods and processes can be used for creating the solution.
Sometimes special tools need to be created in order to make the prototype.wow-4-of-48
Interim critiques are great opportunities to precent concept ideas and collect feedback from many perspectives.
Color and material studies are part of the process of developing intended product semantics, visual communication and branding.wow-24-of-48
Service design and storytelling can also be used to develop concepts of value.screen-shot-2016-10-24-at-23-18-26
We also invite guests from industry to lecture on various topics…
untitled-1or international specialists to run workshops.screen-shot-2016-10-24-at-22-24-51

Form studies can be done with various materials. These folding carton mock-ups were created by students without any tape or glue with the help of Paul Jackson’s folding techniques. wow-43-of-48
Excursions have been part of the program. They help students to understand different aspects of human-packaging interaction such as ergonomics and affordances…

or visual perception of packages. This picture is from a visit to Best Before research center.wow-28-of-48

Trips to production facilities help to understand different processes like printing. We collaborate with top printers like Lönnbergwow-27-of-48

In order to assess concept potential, students collect feedback from the project partner and many different teachers.screen-shot-2016-10-24-at-22-23-28

Testing and iteration is part of the course.wow-26-of-48

The designs need to perform well with the identified key stakeholders so user studies are also part of the process.
screen-shot-2016-10-24-at-23-17-31A range of methods can be used for testing and evaluating the value of concepts.screen-shot-2016-10-24-at-22-31-13

Sometimes user studies have been continued in separate research projects. We have also collaborated with Tekes-funded packaging projects Lohaspack and Valuepack.2015-10-07-13-40-24

The final concepts and polished prototypes are presented in the Pack-Age Gala to our project partners and the audience.
wow-47-of-48Welcome to Pack-Age Gala in Aalto Design Factory in May!wow-48-of-48

Let’s create a fun experience together!