Our Pack-Age course of 2015 was part of the Valuepack (2014–2016) research project. Valuepack is funded by Tekes and 18 companies from the packaging value chain. The objective of the project is to develop tools for companies that help designing and measuring value of packages. The project is composed of four work packages with complementing perspectives into value formation. The knowledge of the multidisciplinary research team with international cooperation constitute a streamlined project that enable Finnish companies to stand out on market by user-centered and high-value packaging.
Aalto ARTS is responsible for the Package User Experience research, where it studies managing user experience in outsourced packaging design projects. Pack-Age students designed concepts and prototypes that were later tested for perceived value, interaction experience, willingness to pay, eytracking, sensory experience etc. This has resulted in a number of academic publications. Some of the designed concepts will enter the markets soon. This picture is from Valuepack seminar in 2014.
