Redesign a ready meal package for traditional food made of real, high quality ingredients and without additives. The packaging is expected to stand out and communicate the home-cooked feel of the product, as well as convey company values to its target group. The new design should reduce the plastic look of the current version of the package.
The resulting package concept draws inspiration from a traditional lunch bag. Natural materials and a minimalist visuals convey authenticity, clarity and naturalness fitting for the product.