Project Description

Challenge:
Create a new 150g packaging concept for Geisha original pralines to be packed by hand. The packaging should convey and strengthen the brand image. The packaging shape for hand packed products can be quite free.

Solution:
The team created a gift packages that communicates Geisha values and character with their unique elements. Two different final concepts were produced for the final Gala. One is based on round organic forms (seedcase) and the other on angular origami construction. Both work well with the brand.

Student Team:
Kenny Ronkanen
Jutta Joutjärvi
Paola Montevecchi
Eugenia Pavone
Madeline Walcher