Several ideas were generated, and the final concept focused on simplicity, minimalism, essentialism, creating an exclusive, striking image which generates attraction. The integrated branding solution with the packaging brings that luxurious feel of wine with a more compelling appearance.
Black color has always been synonymous with elegance, matt / shiny malerials, san serif typography, simple patterns.
The identity and brand show these premium values to the customers, especially those explorer types, who are open to discover new things. The bottle prepares consumers to have a new experience, where the sense of sight is secondary. After wine has reached the right temperature, wavy pattern depicting wood rings gradually appear. It communicates specific messages to the customers in connection with the products and quality.