Genelec

Challenge:
Study Genelec consumers and investigate the role of packaging for buying and behavior. Harmonize the graphical look for different speaker series and create a packaging concept for a new product family.

Solution:
A carefully crafted system of labels and visual communication that can be applied both to current packaging lines and the new structural packaging concept. The new design offers enhanced brand experience, safer product handling and improved ease of use.

Student Team:
Dada Oluwaseun
Marjut Kinnari
Lauri Narinen
Ella Härkönen
Pham Do