Create a food-on-the-go package for meat-salad products. The packaging should stand out, market the product and provide convenience.
The students created the “meat mug” concept that enables easy eating on the go. The packaging is easy to hold, stack and eat from without making a mess. The meat and sauce is contained in a paperboard tube in the the center of the cup, leaving the salad fresh and crispy around the tube. The see-through lid and the tube is removed right before eating. The haptic design of the cup provides the user a good and pleasant grip of the product.