The solution integrated branding strategy and packaging. From the structural perspective, the most important facts to consider were that the bags had to hold up to 1kg of vegetables, be easy to carry, and be somewhat flexible due to vegetables’ different sizes. Customers would want to be able to close the package, and the package should also fit people’s refrigerators so the vegetables can be stored in the package. Because it’s impossible to know exactly the size and shape of the vegetables packaged, vertical packaging seemed a better option, as it fits better long carrots and cucumbers. Because vertical shape has a smaller surface area of on the bottom it also works better with smaller amounts of produce, as they fit more tightly the products doesn’t move and around and get damaged as easily.